SEO Guide for Beginners

SEO Guide for Beginners

  • How to do keyword research?
  • How to check indexed pages on Google
  • How to submit xml sitemap to Google webmasters tool?
  • How to check for backlinks?
  • How to build backlinks?
  • How to create snippet mark-up for Testimonials using hReview Format?
  • How to create snippet mark-up for Address using hCard Format?
  • How to extract all the URLs in a website?
  • How to update Meta tags (Title, Description & Keywords)?
  • How to create html sitemap?

Search Engine Algorithm Updates

  • What is Google Panda?
  • What is Google Penguin?
  • What is Google Hummingbird?
  • What is Google Pigeon?

Understanding Google Analytics

  • How to compute for CTR? Click Through Rate = Click / Impressions x 100.
  • What are Impressions? The number of times any URL from your site appeared in search results viewed by a user, not including paid AdWords search impressions.
  • What are Clicks? The number clicks on your website URLs from a Google Search results page, not including clicks on paid AdWords search results.
  • How to determine the Average Position? The average ranking of your website URLs for the query or queries. For example, if your site’s URL appears at position 3 for one query and position 7 for another query, the average position would be 5 (3+7/2).

Conversion Rate Optimization

  • What is CRO? In internet marketing, conversion optimization, or conversion rate optimization (CRO) is the method of creating an experience for a website or landing page visitor with the goal of increasing the percentage of visitors that convert into customers. It is also commonly referred to as CRO. [source: wikipedia]