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SEO Vs PPC: Which Won The Battle To Be At The Top?
To boost up the online visibility, traffic volume, and leads, the businesses hire the online marketing company that provides SEO or PPC.
But, the things are not as easy as they appear. The very big decision that’s whether to go with SEO or PPC to make the website visible on the SERPs, keep hammering the mind of the entrepreneurs.
What’s better between the two? Well, it depends upon the goal, the type of products or services you want to sell, the industry your services belong to, and pretty more. So, the decision between PPC and Organic SEO will rely on your business.
Before clearing up the air between SEO and PPC, let’s first understand what exactly the SEO and PPC are?
SEO / Search Engine Optimization: The search engine optimization lets the websites to rank higher in the organic search results on the search engines for the particular keywords. Based on the content quality, reviews, backlinks, and other factors the search engine crawlers push the website to the top rankings. It’s a freemium service and highly preferred by the businesses.
PPC / Pay Per Click: It is abbreviated as pay per click wherein the businesses have to buy the advertising space on the search engines to bring the targeted keyword in the top results.
Let’s dig deeper to know which one; Search Engine Optimization (SEO) or Pay-per-click (PPC) gives an edge to the businesses better:
Difference in the top rankings
No matter how much you have optimized the website for the search engines, but they are always enlisted either below or top of the PPC ads.
The place where PPC ads are displayed depends upon the amount paid, the number of keywords targeted, keywords contained in the landing pages, keywords in the advertisement and pretty more factors.
Those websites are reflected on the top of the organic results that are considered as the most relevant to the users’ query according to the search engine. On the other hand, the PPC ads are the part of premium search engine marketing campaigns that are shown to the audience of particular geography and demographics at the specific time.
All in all, the websites score the top position in the organic results that are SEO optimized, while the ads get on the first page at the top when a huge amount is paid for cost per click (CPC).
Expenses to made
The flexibility to make experiments is more with SEO as it won’t incur any extra cost. But, there is one more truth that getting success with free resources won’t come easy. The same is with SEO services wherein a lot of effort you need to made to push your website to the higher rankings.
You can even DIY by uploading the fresh content that’s valuable, providing quality backlinks, keeping optimum keywords density, improving performance and making everything relevant to the users that enhance the user experience or employ the SEO services.
The PPC ads require you to spend dollars for every click, and the cost per click for the ads vary, which is based on the specific keyword popularity, advertisers using the same keyword, or how many advertisers have already reserved the ad positions for that keyword.
Based on the budget you have set aside for the PPC ad campaign, you can calculate and buy the ad positions for certain CPC rate.
This is the most debatable question: which brings more traffic? Although SEO call for much efforts investment to get the website to the top position, but it paid off for the longer run.
Also, the stats had proven that the websites get forty-five times more traffic from the organic search as opposed to PPC ad campaigns. With SEO, the websites will get the traffic 24/7 without spending a single penny unless you hire the Search Engine Optimization / SEO services.
If someone claims to get immediate and high traffic through PPC ads, then don’t let them forget the dollars they have spent to get the leads. At the end, the situation is nearly the same.
Consequently, you will get organic traffic up till the website rank high on the first page and the paid traffic up till you pay for the clicks.
Talk about the actual results
The businesses are either doing SEO optimization or running the PPC ad campaign not just to shoot up the traffic volume, while to convert the visitors into potential customers.
The website appearing in front of the users in the top 5 results may not be specifically relevant to what users are looking for. The visitors coming from the search may not convert.
On the other side, the PPC campaigns are highly targeted and keywords based, which if clicked by the users, then the probability that visitor is interested in the product or services is more likely.
The bottom line: the conversion rate is high with PPC ads, but that comes at the cost, and SEO generates high-quality leads, but when it comes to the conversion, it’s not at the par.
SEO bring the long-term results, but it takes time to index and rank the website. Instead, PPC just needs money investment and truly paid off with instant traffic and high conversion rate.
If you are looking to get the high traffic and sales off the bat, go with PPC marketing services, else SEO can be preferred.
Moreover, SEO won’t require a lot of time to manage and monitor the website, while PPC ad campaign needed to ensure the keyword is searched for the cost per click.
What final analysis says?
A quick glance at the noteworthy stats:
- The organic results are likely to be clicked by the users by eight folds.
- 70% of the users click on organic results when browsing for something.
- During shopping, 67% of the users trust on organic results
It indicates organic results are more preferred by the internet users. But, it won’t decrease the importance of PPC marketing services because it’s the best way to get immediate traffic and uplift the conversion rate.
So, it’s not good to question the strength of any one marketing services. It depends on what you choose and how to step up the game and create an authority in the market. Each one has its downsides and benefits. Scale and excel with the one that suits your online business needs.
My name is Mitchell. I am Freelance Local SEO specialist based in Dumaguete City and Sibulan, Negros Oriental Philippines with more than 12 years of working experience. I am proficient in both ON-page & OFF-page optimization, and capable of implementing and developing effective white hat SEO strategies to help generate organic traffic, visibility and ranking.
Disclaimer: This article is written by Mr. Michael. Article Source: EzineArticles.com